DISCOVER YOUR PERSONAL BRAND

There are many ways to establish professional connections, both online and in person. No matter where you network, knowing your PERSONAL BRAND will help you because you’ll already know who you are, what you can bring to a company, and what you’re looking for in an employer. 

Explore this page to discover your personal brand and then move on to the APPLY YOUR BRAND VIRTUALLY and MAKE A STRONG INTRODUCTION tabs to learn how to put your brand to work. 

STEP 1: DETERMINE WHO YOU ARE

The first part of discovering your personal brand is to dig into your personality and think about the characteristics you have. What are you known for? What would make people say, “Oh that’s so you”?  Use the words within this category to help you brainstorm.

 adaptable  adaptive  agreeable  alert  brave  bright  calm
 capable  confident  conscientious  cooperative   creative   determined   dynamic
 enterprising  frank   happy  helpful  impartial  industrious  organized
 persistent  pleasant  practical  reflective  reliable  resolute  resourceful
 sincere  sociable  talented  trustworthy      

STEP 2: DETERMINE YOUR PERSONAL & PROFESSIONAL VALUES

What makes you tick? What are you willing to advocate for? What do you value in a friend or co-worker? What have you liked about a previous job or volunteer experience? Use the words within this category to help discover your values.

 access  accountability  achievement  altruism  balance  calmness  caring
 character  community   compassion    concern   consistency   democracy   determination 
 devotion   dignity  education   efficiency  empathy   energy  excellence
 fairness  freedom  friendship  happiness  hard work  harmony  honesty
 initiative  innovation  integrity  intelligence  kindness  knowlegde  leadership
 logic  morality  opportunity  optimism  order  perserverance  persistence
 prevention  pride  punctuality  quality  rational  respect  satisfaction
 selflessness  security  sincerity  time  tolerance  transparency  trust

STEP 3: DETERMINE YOUR SKILLS & ABILITIES

What are you good at? Are you naturally creative or analytical? Do you always get projects in by the deadline? In what ways do your friends depend on you? Use the words within this category as a tool to help you brainstorm your skills & abilities.

 acting  administering  advising  aiding  appraising  arranging  assembling
 assessing  budgeting  building  calculating  caring  cleaning  coaching
 coding  collating  compiling  composing  computing  conducting  cooking
 coordinating  controlling  counseling  decorating  debating  deciding  delegating
 developing  diagnosing  directing  documenting  empathizing  encouraging  enforcing
 entertaining  examining  explaining  extracting  facilitating  generating  governing
 growing  helping  improvising  influencing  initiating  inspecting  interpreting
 intervening  inventing  investigating  locating  maintaining  managing  measuring

STEP 4: SPIN IT & MAINTAIN IT

Take what you’ve gathered and pull the words you find to be most true and the best selling points. Figure out what, from that list, is most relevant to your field. Are you able to imagine the future needs of an organization and develop a process to accomplish goals? Then that’s part of your personal brand. Can you manage a group of individuals to effectively complete tasks and attain goals? Personal brand.

Keep in mind that what you sell yourself as needs to be reinforced by what else can be discovered about you—especially through social media. If you’re selling yourself as a compassionate teacher don’t tweet about how ignorant your students are. If you brand yourself as someone who needs to be busy, don’t Instagram daily pictures of your legs by a pool. If you sell yourself as a health and fitness freak, don’t have a “Deep Fried Food <3” board on pinterest. Google yourself, see what comes up, and make sure it’s all aligned.